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  • Kristina Johnson

Marketing Must-Haves in 2022 To Grow Your Business

After a pandemic that resulted in hardship across the country, 2022 can be considered the year of opportunities for growing businesses. Digital marketing continues to evolve with new, strategic methods for reaching your audience. Here are our top 5 marketing must-haves for 2022 that will help you optimize your growth and keep your brand ahead and relevant within your industry.

1. Build Relationships with Influencers

Influencer marketing has been popular for a few years now, however, establishing a strong, long-term relationship with influencers is key. Choose the right influencers that can help you take your business to the next level. This doesn’t necessarily mean that they have the highest number of followers. Instead, what are the relationships like between the influencer and their following? Do they engage with each other? Make sure that you feel a strong connection with this person and that they will represent and respect your brand.

2. Use First-Party Data Sources

Take advantage of first-party data sources in 2022, such as website engagement and your customer email database. First-party data sources provide your brand with valuable information about your customers, information that can’t be found when buying data from a third party. You can typically analyze why your customers make their buying decisions, when they’re most likely to engage, and what other brands they interact with. Of course, collecting and analyzing data can be time-consuming and frustrating if you’re unsure how to do it properly. Working with an agency or using marketing software can take a huge weight off your shoulder and maximize the amount of information you can learn about your customers.

3. Keep Up With Social Media

If you’ve embraced digital marketing, social media is likely already on your radar — but are you utilizing it the right way and in the right places to promote growth in 2022? Facebook and Instagram continue to be huge marketing resources, especially in the wake of Meta’s evolution. Keep communicating with your followers and sharing valuable posts with them on a consistent basis.

The platform TikTok has grown immensely this past year as well. With 1 billion monthly active users and downloads growing by the day, advertisers should take advantage of this audience that Is highly influenced by video and story-telling. What’s great about TikTok is that you don’t need to be an experienced videographer to build relationships with your audience as there are many features and filters that make it easy.

4. Have a Defined Marketing Strategy

Many marketers invest in too many mediums across the board, which can make them less effective with their budget. If you only have one person focusing on your marketing, often as a side role to something more time-consuming at work, then the right amount of time isn’t going to be spent on each medium to make it effective.

In 2022, it’s important to invest in a marketing strategy that’s been defined uniquely to your brand. You should have chosen to focus on and dominate a few mediums to make a bigger impact. If you’re settled on social media, a web landing page, and pay-per-click ads, for example, you can dive more time into collecting relevant data and analyzing what works and what doesn’t. From there, you can then create a message that resonates with your customers, which takes the lead on your competition and makes your business more valuable.

5. Don’t Do Your Own Marketing

Most brands will attempt to do their own marketing to save money, but they’re not trained in what works and what doesn’t. Unless you’ve brought brands from the ground up, you’re not going to have the right amount of experience at positioning your business properly.

On top of that, marketing your own business leaves room for bias and nose blindness to certain problems. In 2022, partner with an agency that has a more consultative and hands-on approach while remaining true to your business goals. A marketing agency can help develop the weak points of your brand while nurturing your strong points, resulting in a higher potential for success.

Being online is no longer a benefit for businesses, it’s a requirement. Whether you choose to sell your product online or not, being approachable and personable with your audience and potential customers will be what makes you or breaks you this year. Customers are not only focused on the products and services they want, but also on the brands behind them. What makes you different from another company selling the same product?

Companies need to distinguish themselves and establish a “why buy” message that will help build their brand and target their target customer.

Interested in building a partnership with an agency that will develop the best marketing strategies geared towards your industry and unique selling points? Reach out to KJ Marketing Group for a conversation today.

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